Dakari Dunning, elder social involvement strategist, 22Squared

Diaz is has just advertised in order to become user imaginative movie director, accountable for brand new management and you will development of strategies. Torres along with has just obtained a promotion, so you can senior writer, where this woman is guilty of concepting many agency’s techniques.

The two helped to spearhead DoorDash’s “Self-Love Bouquet” strategy, that has been motivated because of the sense that over 50 % of brand new beginning service’s users try solitary. This new venture advised visitors to purchase a bouquet off roses one to incorporated a for any Flower dildo, guaranteeing and you will destigmatizing the thought of “self-love” on the Valentine’s. The new bouquet sold out inside five months and obtained the brand more 749 million mass media thoughts. The latest venture found Grand Prix honours on Cannes Lions and you can the fresh new WARC Awards.

Nonetheless they added the newest innovative processes to have Corona’s https://getbride.org/sv/hetaste-ukrainska-kvinnor/ “Unfilter Mexico” campaign one to premiered into the 2023 Academy Honours. Produced by Mexican-created cinematographer Emmanual Lubezki, the brand new campaign highlighted the fresh unfair site out-of Mexico into the Movie industry, and just how video and reveals commonly explore a beneficial “red-colored filter out” so you’re able to denote temperatures, possibility, and you will chance. Corona requested Movie industry administrators so you’re able to exclude reddish from their movies and you may put aside it for beer rather. Brand new offer made 320 mil thoughts and 99% positive belief, the fresh company said.

Alex Dobson, means director, The&Connection

Just like the strategy direct towards&Partnership’s internationally buyer Mars, Dobson manages method efforts getting numerous names as well as Meters&Ms, Snickers, and you will Skittles.

He was in addition to responsible for developing brand new campaign strategy for the newest rebrand out-of Uncle Ben’s to help you Ben’s Brand new. This new effort provided a series of adverts based doing actual family one obtained honours during the Effies in addition to Guitar awards and you will drove a beneficial 229% escalation in pick intent towards brand name, according to&Connection.

Dobson’s successful operate for Mars’ in the world names keeps integrated riding conversion process by the 33% having a good “dental care assortment” strategy for extra Light Gum and you may M&M’s “Halloween party it, like you suggest they push,” which the brand chosen as the lead Halloween Television blogs in the world. This current year, Mars longer their internationally extent for the&Relationship to handle a greater express of its imaginative stuff output.

Past Mars, Dobson is a button AI investment during the service and install a separate professional-bono initiative to greatly help local teams integrate AI in their product sales operate thanks to within the-individual courses. He’s including a person in WPP’s Unite program, their LGBTQ+ inclusive marketing money cardiovascular system.

Dunning combines their attraction having society that have a background during the paigns getting brands such as for example Southern African Tourism and Amazon Primary Videos.

Their focus on Baskin-Robbins to greatly help refresh the company and concrete they regarding the thoughts out of good Gen Z listeners and helped the fresh new ice-cream brand name purse half dozen Muse Clio Honors within just a year. Elsewhere, with the Nathan’s Famous Franks account, Dunning’s solution to means partnerships which have Joey Chestnut in order to push the newest Hot dog Eating Tournament dialogue has created countless thoughts and tens of thousands of this new followers for the brand name.

Dunning has also built social network processes which can be used across the the complete agency, and a reporting build to show the worth of social networking output. Near to his a couple of lead records, Dunning also aids almost every other brand name strategists in order to convert their suggestions on impactful social networking executions.

Michelle Farhang, lead out-of project management, Portal A beneficial

Farhang was recently promoted to help you supervise all of the agency’s plans and partnerships – including from brand name strategy, articles, movies production, and you can partnerships having founders and you may a-listers.

The woman is such finding while making personal films articles getting names such as Target, Google, and Lenovo one to target Gen Z and you may millennial people. Having Target, she brought good YouTube project titled “My Cart is Complete” one promoted Black colored-owned labels offered on Address. The new venture are viewed more than 2 million moments, centered on Site An excellent.